Fashin-Redefining fashion discovery through Artificial Intelligence
June 16, 2017
Staqu’s Fashin is a one-of-a-kind fashion discovery app which uses artificial intelligence to extract fashion from Bollywood music videos uploaded on YouTube, enabling fashion enthusiasts to search for the latest fashion trends with minimal efforts. The app also compares the prices of outfits from different e-commerce sites so that you don’t miss out on any great offer.
UPGRADE YOUR WARDROBE WITH LATEST BOLLYWOOD STYLING TRENDS
The moment you launch the app for the very first time, you’d fall in love with its pretty, colorful user interface wherein every tab is self-explanatory. Though the app comprises many useful features if you love shopping fashion online, but its USP is that it lets you discover the latest fashion trends from the song videos of the popular Bollywood movies or music artists in real time.
The way this feature works is simply amazing. Just search and play the video within the app, and the app will simultaneously display all the options (ecommerce sites) where the exact same or a similar outfit is available, along with a price and brand name for a quick comparison. You can then tap on any of these options to make a purchase.
It is good to know that from the recent “Jagga Jasoos” movie song videos (starring Ranbir Kapoor and Katrina Kaif) to going back till 2014, the app lets you extract fashion trends from thousands of song videos. You can also search for videos using tags like casual cool, date ready, ethnic festivity, party perfect, trending, and so on – for some quick fashion inspiration.
ONE STOP DESTINATION FOR EVERY FASHION DISCOVERY
Suppose you’ve seen a beautiful outfit at some retail outlet or online while browsing through a fashion blog or Instagram, and you instantly want to know where you can buy it online. Well, Fashin app has an answer for it. Simply take a picture or a screenshot and upload it within the app for it to display all ecommerce sites selling the exact same or a similar outfit.
Furthermore, there are intelligent filters/tags to narrow down the choices. The app redirects you to the merchant’s website when you wish to make a purchase.
Fashin app also features brand stores, like up to 70% off on Vero Moda – in this case, the app showcases the discounts going on the brand Vero Moda across all ecommerce sites in one place. Add to that, it also features the trends of the week, for example, floral dresses, printed shirts, summer breeze, and so on. Meaning you can search for the latest ‘floral’ pattern-based outfits available online without leaving the app. Fashin app can be best described as a one-stop fashion discovery destination for both men and women.
Apart from clothing, you can also browse through the deals in eyewear, handbags and wallets, ties and cufflinks, and jewellery.
THE BOTTOM LINE
AI-driven Fashin app made it possible for fashion lovers to discover fashion online from YouTube Music Videos, or by uploading a similar picture, whilst also comparing prices and getting the hottest fashion ecommerce deals of the day. It is a must-have app for every fashion lover.
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