Founded in 2015, Niki.ai is a Bengaluru-based startup that uses Artificial Intelligence (AI) to get people to ‘shop on chat’.
AI-powered Niki is India’s first fully automated chatbot app with no human intervention. It can perform a variety of tasks ranging from mobile recharge to cab booking to utility bill payments at your beck and call. The company leverages Natural Language Processing (NLP) and Machine Learning (ML) technologies to converse with customers over a simple chat interface, and places your orders with their partner businesses within seconds.
HOW IT WORKS
The way Niki works is quite simple. Just register your mobile number and you’re good to go. Niki can help you with prepaid recharge, postpaid and utility bill payments (such as gas, electricity, water, landline, DTH, broadband, and data card bills), cab booking, bus booking, hotel booking, movie tickets/events booking, ordering a burger from Burger King, and finding laundry services in your area.
The app presents you with a simple and easy-to-use chat-based user interface to shop for products and services. To initiate a chat with Niki, just select one of the services offered by Niki, share relevant details as required by the chatbot to place your order, and then pay either via Paytm Wallet or online to confirm your booking. Note: You can type ‘Cancel’ at any point to exit the ongoing conversation, stopping Niki going forward with the booking.
The company also rewards you with cashback in the form of credits every time you make a booking through the chatbot. You can redeem the some percentage of these credits at the time of your next booking.
The chatbot Niki leverages Artificial Intelligence (AI), Natural Language Processing (NLP), and Machine Learning (ML) technologies on the backend to make the conversation on the front end look seamless and appear like a human-to-human interaction. Furthermore, Niki evolves and personalizes as you keep interacting with it. The app also allows you to set reminders for Niki to book a cab or pay your electricity bill at scheduled date and time. You can also link your Paytm and Freecharge account to enable one-click payment while booking a service through Niki.
For every order generated by a consumer, the company gets a commission from its partner businesses. Additionally, the company has developed the Niki Software Development Kit (Niki SDK) which brands/businesses can integrate on their platform in order to enable conversational commerce for their consumers.
To sum up, the company currently enables you to order for 10+ services via the chatbot Niki, and has 50+ partners on board (with many more in the pipeline) to handle your bookings. The chatbot Niki aspires to be one-stop destination for all of your ‘purchasing’ – a personal shopping assistant of choice for one and all.