Bollywood now has its own official app titled Flickbay. The app provides you with latest B-town news, trailers, songs, music videos, movie reviews, ratings, box office collections, and information about movies playing in theatres and on TV. In fact, Kala Chashma, the first track of Excel Entertainment and Dharma Production’s forthcoming film Baar Baar Dekho, was exclusively unveiled on Flickbay, prior to its release on any other platform.
Flickbay is the result of collaboration between the most experienced and respected figures in the Indian film industry. Trishant Sidhwani and Vishal Ramchandani co-founded Flickbay while working at Excel Entertainment, whereas their idea is backed by the Excel Entertainment co-founders, Ritesh Sidhwani and Farhan Akhtar, and the co-founder of Sony India and managing partner at Jungle Ventures, Jayesh Parekh.
Speaking about the Flickbay, Farhan Akhtar said, “The digital world has revolutionised the grammar of experiencing content. Also, it serves as a great platform for us to promote our films, and what better way to reach out to our audiences, via an app which serves the purpose just right! Hence the decision to launch Kala Chashma on Flickbay exclusively. Flickbay is the one stop shop for Bollywood and a delight for all those bitten by the Bollywood bug.”
Apart from letting the users access everything about Bollywood under one roof, the app will also reward its users for consuming and sharing the content. Points can be redeemed for movie tickets, autographed merchandise and memorabilia from films (for example: Hrithik’s dive suit from the movie – Zindagi Na Milegi Dobara).