boAt – a lifestyle brand that deals in fashionable consumer electronics has collaborated with designer Urvashi Kaur, a label that speaks to a new age, multicultural and world aware audience to launch the reimagined ‘Trippy Collection’ – a range of Portable Bluetooth Speakers at the Lakme Fashion Week. Breaking the norm, the models will sport boAt accessories like headphones and Bluetooth speakers along with designer Urvashi Kaur’s latest collection, ‘Akara’.

 

Inspired by Enigma, Prism, Voyage, Psyche and Jungle Jam the ‘Trippy Collection’ uses geometric and abstract design patterns to define the style quotient.

 

On the launch Aman Gupta, Co-founder, boAt, commented “At boAt, we aim at curating sound experiences that resonate with your individual rhythm, beat and style & the collaboration with Lakme Fashion Week has given us the ideal platform to launch the ‘Trippy collection’ which is high on fashion, style & performance. Urvashi is known for her bohemian, versatile, chic and textile-based designs. The designs by her are refreshing & inspiring which is completely in sync with boAt’s philosophy.

 

Sharing excitement on the showcase of her new collection, designer Urvashi Kaur said, “Through my work I’ve always tried to explore modern identity and I’ve always believed that fashion is ultimately about self-expression and our own unique voice. In collaborating with boAt, we find the perfect synchronization of fashion and technology becoming the perfect way to define your own identity.”

 

About ‘The Trippy Collection’ – a range of Portable Bluetooth Speakers

 

This fashion season plug into nirvana with boAt Stone 260 Trippy Portable Bluetooth speakers. Grab your perfect companion when swimming, camping, hiking, cycling, drifting & more to keep the adrenaline rush pumping. The speakers can be wirelessly connected to bluetooth devices such as smartphones, tablets and computers to playback any music collection stored on them. Thanks to its powerful battery, the system delivers powerful sound, separated from any mains supply, for up to 4-5 hours and is the perfect companion for you in the park, or whilst camping or on the beach. What’s more? It sports a trendy look & is IPX5 water proof certified. Process control, can get rid of complicated connections and wiring distance constraints, users can enjoy high-quality music.

 

Priced at Rs. 2,490 the speakers are available at online stores like Jabong, Myntra, Paytm, Amazon.in, Flipkart and at Croma Retail stores.

 

Spec sheet

 

  • Type: – Bluetooth Speaker
  • Product Features: – IPX5 Water proof, fabric cover, outdoor speaker
  • Controls: – ON/OFF button, LAST TRACK/VOLUME DOWN button, PLAY/PAUSE/ANSWER A CALL button
  • Compatible Devices-phone, tablet, iPhone, iPad, iPod, notebook etc. Audio Output Mode -Bluetooth
  • Battery Capacity (mAh) – 1000mAh
  • Material Composition –silicon, plastic, fabric
  • Wireless Technology Type – 4—2.485GHz ISM UHF
  • Playback Time -4-5 hours at 80% volume
  • Charging Time -around 2H
  • Bluetooth Range ->10M
  • Package Content – USB cable, User manual

 

About boAt

 

boAt is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. boAt audio accessories feature the distinctive Super Extra Bass and cutting-edge designs. boAt has become the most distinct lifestyle brand by bringing colour, character and performance, revolutionizing the audio arena by introducing headphones, earbuds, rugged cables and speakers that possess unmistakable style and exceptional performance. boAt continues to change the game and keeps bringing innovative ideas to create interesting customer experiences with performance and style. Actress Jacqueline Fernandes & cricketer Hardik Pandya are the brand ambassadors for boAt.

 

Recently, boAt raised ₹6 crores in funding led by Fireside Ventures.