Amitabh Bachchan Joins OnePlus as its First ‘OnePlus Star’
March 6, 2017
Bangalore: OnePlus, a global mobile technology company, today welcomed Amitabh Bachchan into the OnePlus family as the first-ever OnePlus Star, a select group of distinguished OnePlus users. Association with the living legend reiterates the brand philosophy of ‘Never Settle’ and the company’s pursuit of perfection. OnePlus has always strived to deliver nothing but the best to its community and the association with Mr. Bachchan is the natural extension of the brand’s promise.
Mr. Bachchan resonates well with the brand personality of OnePlus. Mr. Bachchan is not only the finest and the most admired actor but also a person of immense credibility. Likewise, for OnePlus, the latest flagship OnePlus 3T is rated as the best smartphone based on consumer ratings on Amazon India, showcasing the love and trust placed in the brand.
Talking about this association, Pete Lau, CEO and Founder of OnePlus, said, “We are delighted to welcome Mr. Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Mr. Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.”
Sharing his thoughts about the association, Mr. Amitabh Bachchan said, “It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.”
The association with Amitabh Bachchan is yet another milestone for the brand’s growth story in India. Mr. Bachchan is a great representation of the “Never Settle” spirit at OnePlus; as an iconic personality, successful actor and someone who has been instrumental in pushing the envelope in the Indian entertainment industry. Mr. Bachchan has redefined what can be done as an actor with each of his performances, something that OnePlus endeavours to achieve with every new product they launch.
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